Will Netflix's Asia Pacific ambitions threaten Hotstar in India's streaming wars?
The Asia-Pacific region is an important one for Netflix given that Netflix "home" market of the US and Canada, which contributed 44.6 per cent of its global revenue, is stagnant, highly competitive, and challenging to grow. Based on its latest financial report, it lost 919,000 paid subscribers in the US and Canadian markets in 2022 but still managed to eked out a 9 per cent revenue increase.
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