Disney, Viacom struggle to close IPL ad deals
From this year, Disney Star has the rights only for TV, as Viacom18 holds the digital rights. With a little over two weeks left for the start of IPL 2023, the two are still involved in hectic negotiations with clients, with each outdoing the other in offering a sweeter deal to the advertisers, say industry sources.
Disclaimer : Mytimesnow (MTN) lets you explore worldwide viral news just by analyzing social media trends. Tap read more at source for full news. The inclusion of any links does not necessarily imply any endorsement of the views expressed within them.
