Top Hindi channels see a double-digit drop in viewership

As per Broadcast Audience Research Council (BARC) data for week 8 (Feburary 18-24) for HSM urban + rural, 2+ TG, Sony-owned Sony Entertainment Television (SET) and Sony Sab have seen their weekly audience reach drop by 28%, and 21% to 48 million and 61 million, respectively.

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