Vi, Airtel back tariff plan to make consumers pay as per their usage

But that could be difficult to implement on ground as market leader Reliance Jio is believed to be opposed to the tiering of price plans - where data allowance is linked to the tariff plan - as it feels such an exercise can complicate tariff structures, confuse consumers and eventually hurt data usage. Analysts said while the pay-as-you-use model or tier-based pricing model can boost telco revenue, it can work only if implemented collectively by all operators.

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