From 4K IPL to podcasts, telcos flash content offerings in data battle
Jio, for example, is banking on 4K IPL telecast on digital to drive up data consumption, in addition to introducing multi-camera angle views, and other experience-enhancing features for live sports. Vodafone Idea, on its part, is working on 4K/8K content which would typically consume more data, while Airtel has increased focus on podcasts on its audio streaming platform Wynk.
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