Ultimate Kho Kho gets 41-million viewers on TV & digital in Season 1: CEO
Burman's Kho Kho Sports League (KKSL) has earmarked ₹200 crore of investment for the first five years of the franchise-based league. Besides owning equity in the league, KKFI also gets royalty payments and commercial fees from KKSL. The tournament was aired on Sony Sports Network besides being streamed live on Sony LIV.
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