After parting ways with BCCI for IPL 2020, Chinese firm Vivo quits PKL & Bigg Boss, too

Vivo had signed a five-year deal in 2017 with Star India, valued at around Rs 300 crore, for the PKL title sponsorship. While the 2020 edition of the league was cancelled, sources said Vivo had informed Star India of its intention to terminate the deal. The phone maker had signed a two-year deal with Colors in 2019 for about Rs 60 crore.

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