Inside Haier's plans to shed reticence and get aggressive in India

Haier, the world’s biggest home appliance maker, has been outrun in India by South Korean giants. Samsung and LG together command more than 50% of the Indian market. It is at fifth position as of April 2019 (according to Indian Brand Equity Foundation), and may get to the fourth spot by December 2019, behind Samsung, LG and Whirlpool.

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