Paris-based Banijay bets big on India with $2.2-b Endemol Shine deal

Banijay will have almost 200 production companies in 23 territories once the deal is completed in the next 12-18 months. In India, it aims to be the number one production house for unscripted content with formats like ‘Big Brother’ and ‘Fear Factor’. The move will also allow exit for private equity firm KKRbacked Emerald Media, which owns 49% stake in Endemol Shine India.

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