It won’t be easy for Karan Johar’s Dharma Productions to offload any and everything on OTT platforms any longer.
After Netflix received ample flak for streaming Karan Johar’s Drive, there is talk of stricter quality control on the content to be bought for the Indian market. “Just because you are a popular filmmaker (read: Karan Johar), you can’t be trusted to provide quality content. Netflix and Amazon have international standards to maintain,” says our source.
Apparently, Drive was part of a packaged deal with Karan Johar “in good faith.”
“They never expected they’d be let down like this. From now on, the rules will change. Big names won’t be let through the checkpoint without being frisked,” says the source.