Tribunal permits Hero MotoCorp to sell EVs under 'Hero' trademark

The tribunal – comprising former Chief Justice of India Dipak Misra and retired judges Indu Malhotra and Indermeet Kaur – observed that Hero MotoCorp had publicly asserted its manifest intention to use the name ‘Hero’ for its business of electric vehicles since 2012 and that it was close to the commercial launch of its electric vehicles under the brand ‘Vida – powered by Hero’.

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