Electric vehicles are cheaper than ever. That’s bad for EV owners
Tesla cuts Model 3 prices in China, making them more affordable; Hertz sells part of its EV fleet and buys gasoline-powered vehicles instead; falling EV costs benefit consumers but hurt fleet owners; Hertz's decision to buy 100,000 Model 3s looks foolish; depreciation risk for rental companies; EV price parity with gasoline cars causes depreciation headache; consumer demand for EVs may saturate as production ramps up; ideal time to buy for rental companies and individual car owners.
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