TVS Motor eyes larger chunk of market in premium motorbike category
TVS Apache: TVS Motor aims to seize a bigger part of India's premium motorcycle market, predicting its growth due to rising wealth. With expanding infrastructure and higher incomes, people are exploring and spending more, said Vimal Sumbly, head of premium business at TVS Motor. The company aims to boost its share in this segment by offering not just bikes but experiences and community initiatives.
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