Improving premiumisation to help Hero Moto stay ahead on growth track
Hero Motocorp's stock has regained investor interest due to rising premiumisation-led earnings growth and higher two-wheeler volume growth. The company's premium bike segment, including Karzima and Harley-Davidson bikes, has seen a 30% increase in its portfolio. The average selling price per unit was Rs 66,680 in Q2 2024, the highest ever.
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