SUV craze: INR 10-20 lakh segment now prime playing field for carmakers
"While this price band is currently the most competitive in the Indian automotive market, it is also the most fragmented, said Shashank Srivastava, senior ED, Maruti Suzuki, which recently added the Jimny off-roader and Invicto MPV to its premium line-up. Maruti Suzuki, the country's largest automaker, is also the largest player in the INR 10-20 lakh segment, with a 23% marketshare during January-July 2023, according to Jato Dynamics estimates.
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