Harley-Davidson banks on Hero MotoCorp partnership to push premium bike sales in India
Harley-Davidson is set to offer locally-produced premium models in India with partner Hero MotoCorp, to overcome the challenge of high customs duty impeding sales of imported big bikes, according to Jochen Zeitz, the company’s CEO. India imposes 50% customs duty on fully assembled imported motorcycles and the partnership allows the Milwaukee-based bike maker to develop competitive products in the Indian market without the hefty import tax.
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