Mass-market car companies are surfing the sunroof wave

Sunroofs are increasingly in demand by Indian car buyers, with mass-market manufacturers offering the feature in top versions of even basic models. SUVs and cars with the addition now account for up to 40% of the sales of some lower-end auto manufacturers. While the practicality of sunroofs during India's extreme weather is debatable, the perceived association with luxury and status is driving buyers to spend between INR 17,000 and INR 50,000 extra to add sunroofs to their vehicles. Laminated fixed sunroofs are also growing in popularity across all segments, increasing sunroof maker Saint-Gobain Sekurit's forecast sales of sunroofs in India by 50% in 2023.

Disclaimer : Mytimesnow (MTN) lets you explore worldwide viral news just by analyzing social media trends. Tap read more at source for full news. The inclusion of any links does not necessarily imply any endorsement of the views expressed within them.