If one is trying to sell EVs or even set up services businesses like EV charging or battery swapping, a long-term sustainable business depends on strategically locating oneself both from a value chain, as well as on the geographical front. On a national level, FAME II has been very effective in mobilizing sales of approved E2W models, Gagan Sindhu, Director, Council on Energy, Environment and Water (CEEW), told ETAuto in an interaction.