ETAuto Original: Auto Expo is cheaper than its global peers but two wheeler companies prefer to stay away

Many Indian companies skipped the biennial auto show in Greater Noida citing high costs and limited returns. Many of these companies like Hero MotoCorp, TVs Motors, Royal Enfield and few others have larger operations in India with limited exposure to overseas markets. They prefer to exhibit their products overseas despite the massive cost of exposition and logistics. ETAuto takes a deep dive into the cost analysis of Indian Auto Expo and EICMA at Milan in Italy which portrays a contrary picture.

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