Franchise fatigue continues with ‘Men in Black’ and ‘Shaft’

LOS ANGELES --- Brand familiarity isn't everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots. That so-called franchise fatigue came to a head this weekend with the releases of "Men in Black: International" and "Shaft." The writing may have been on the wall after neither an X-Men movie ("Dark Phoenix") nor a Godzilla movie ("Godzilla: King of the Monsters") could get moviegoers enthusiastic enough to turn out. But this weekend, down over 50% from last year, is the worst yet. "This was a rough weekend," said Comscore senior media analyst Paul Dergarabedi...Keep on reading: Franchise fatigue continues with ‘Men in Black’ and ‘Shaft’

Disclaimer : Mytimesnow (MTN) lets you explore worldwide viral news just by analyzing social media trends. Tap read more at source for full news. The inclusion of any links does not necessarily imply any endorsement of the views expressed within them.