Influencer invasion as Pakistan launches tourism push

They are young, Western, and full of praise for Pakistan: Travel influencers have moved in on the "land of the pure", but critics warn their rose-tinted filters are irresponsible and sell an inaccurate picture of the conservative, militancy-scarred country. As security improves, cricketer-turned-prime-minister Imran Khan is keen to promote the nation's tourism potential, with the government claiming it has eased visa restrictions for many foreign visitors. The push has resulted in an influx of foreign travel bloggers extolling the virtues of its mountains and beaches, as well as its rich heritage and history, from ancient Indus civilizations to Buddhist shrines and Islamic monu...Keep on reading: Influencer invasion as Pakistan launches tourism push

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