How to take Manila FAME into the digital era

Pauline Suaco Juan faces a challenge no other executive director of Center for International Trade Expositions and Missions (Citem) has dealt with: Ushering the Department of Trade and Industry's (DTI) export marketing arm into the digital age. In the run-up to the 68th Manila FAME, the biannual home and lifestyle trade show (Oct. 19-21, World Trade Center, Pasay City)---the first under the helm of Juan, a former publishing maven---Citem unveiled a sourcing website. Touchpoint has enhanced features where, initially, 15 brands and designers share their background stories. The trade show is also amplifying its Instagram presence (@Manilafame). The development is yet not quite...Keep on reading: How to take Manila FAME into the digital era
Tags : manila digital

Disclaimer : Mytimesnow (MTN) lets you explore worldwide viral news just by analyzing social media trends. Tap read more at source for full news. The inclusion of any links does not necessarily imply any endorsement of the views expressed within them.