Whisky with your wax? South Africa rides “metrosexual” wave

Two decades ago, well-groomed celebrities such as David Beckham began to change traditional attitudes towards masculinity, encouraging swathes of men to take greater care of their appearance and embrace the use of beauty products. The global male grooming product market is expected to reach $76 billion by 2023 from $58 billion in 2017, according to industry research.

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