Xiaomi eyes offline sales for growth

New Delhi: Chinese handset maker Xiaomi, which is a leading player in online space is now planning to expand in the offline space too with its speciality stores Mi Homes.

Xiaomi will set up around 100 Mi Homes in India over the next two years. Last week, it had unveiled its first Mi Home in Bengaluru that will allow consumers to experience and buy all Xiaomi products under one roof.

“Over the next few months, we will expand Mi Homes to Delhi, Chennai, Mumbai and Hyderabad. We want to bring these five (Mi Homes) to scale, ensure they are profitable before we add more,” Xiaomi India head Manu Jain said.

Mr Jain said that right now many consumers complain that there are not able to buy Xiaomi products online as they get over within minutes of going on sale due to huge demand. “So in Mi Homes consumers will get all our products all the time. And in case a product is not available we will give the consumer F-Code so that he can buy it online,” he said.    

“Offline sales are about 10 per cent of our total sales and we expect this to grow to 20-30 per cent in the next few years,” he said.

Xiaomi India crossed $1 billion revenue in 2016. The company is also appointing city distributors to ensure a larger coverage in key markets like Delhi, Hyderabad, Chandigarh, Jaipur and Bengaluru, said Mr Jain.

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