Brand Equity

Brand Equity-Magazines-The Economic Times

The Economic Times Brand Equity is a weekly colour supplement that appears every Wednesday, which covers marketing, advertising, media and market research.

Why it's high time we acknowledged and appreciated the ever-growing plus size economy

Weight-loss or gain is a conversation starter with family. Friends still joke about giving her that extra slice of pizza at birthday parties.
Posted: December 7, 2016, 5:20 am
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Three reasons why marketing experts are not losing sleep about demonetisation

Even the most pessimistic expect the cuts to last for no longer than a quarter. Or two.
Posted: December 7, 2016, 5:19 am
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What strategy should regional brands follow to win over customers?

Regional brands aiming to be pan-India players will need deep pockets and plenty of patience to win over consumers, especially in a cash-starved economy.
Posted: December 7, 2016, 5:18 am
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Now desi Viagra brand, Stay-On, gives a demonetisation push

For the uninitiated, Stay-On is a power, vitality and stamina capsule brand by Mumbai-based Shree Maruti Herbal that sells over 50,000 capsules every month.
Posted: December 7, 2016, 5:15 am
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HDFC’s realty startup RED plans to take property-buying digital

While HDFC’s association as a financial brand is the best form of artillery for RED to stand out in a cluttered realty listing market, its recommendation engine gives it a technological edge.
Posted: December 7, 2016, 5:14 am
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YouTube's top ten India ads that resonated most with audiences

The list represents the Top 10 ads on YouTube in India that recognises the brands that performed best through a combination of popularity and promotion.
Posted: December 7, 2016, 5:13 am
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Is the Indian customer happy? Here's what CXOs have to say

From financial services, customers expect simpler IVR, better experience when they visit branches, and are happiest with services delivered over the internet.
Posted: December 7, 2016, 5:12 am
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Will Saregama’s discovery tool help revive the fortunes of a battered music industry?

The use of film songs in India is legion, even as branding experts argue about whether old songs will resonate with a millennial audience.
Posted: December 7, 2016, 5:11 am
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'The next big marketing opportunity lies in the organic, unprocessed and unrefined'

In the west and in specific the Mediterranean region, diet has been enriched with cold pressed virgin/extra virgin olive oil which has clinically proven health benefits.
Posted: December 7, 2016, 5:10 am
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Rs 2000: High on functionality but widely criticised

The new generation Rs 2000 currency note has amazing examples of microprinting, making it almost impossible to reprint the notes.
Posted: December 7, 2016, 5:09 am
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