Brand Equity

Brand Equity-Magazines-The Economic Times

The Economic Times Brand Equity is a weekly colour supplement that appears every Wednesday, which covers marketing, advertising, media and market research.

Here's why Turkish soaps are a cultural force to reckon with!

The Turkish TV drama wave hit Asia starting with Pakistan and Indonesia when, a few years ago, the leading channel suddenly aired 3 to 4 Turkish series back-to-back in prime time.
Posted: February 22, 2017, 3:24 pm
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Rural India not in the dark when it comes to watching TV

It may be time to put to rest the myth of media-dark rural India. A perspective from BARC's Partho Dasgupta.
Posted: February 22, 2017, 2:35 pm
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'Many used car companies would like Donald Trump to talk about their amazing low prices'

Brand Equity caught up with the voice of Donald Trump from the famous 'America First, The Netherlands Second' video which triggered a worldwide sensation.
Posted: February 22, 2017, 2:26 pm
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Can't get enough of online streaming? Here's how players are going OTT to woo Indian viewers

With one of highest number of on-demand video platforms in any global market, players are going OTT to woo Indian viewers.
Posted: February 22, 2017, 5:20 am
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Roasted & famous! Why pick AIB when comedy is everyone's forte?

Each of its four core members - Tanmay Bhat, Gursimran Khamba, Rohan Joshi, and Ashish Shakya - have built their own clout on social media over the years.
Posted: February 22, 2017, 5:18 am
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How does TVF stack up amongst the new age content creators?

TVF with their brand of humour are finding a resonance with the younger TG particularly which is pulling out of the prime-time viewership.
Posted: February 22, 2017, 5:17 am
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Is Indian TV regressive or not? Here are 5 things to keep in mind

The House Of Originals's Sulagna Chatterjee on why she speaks in defence of the current state of television entertainment.
Posted: February 22, 2017, 5:16 am
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Qyuki already has its roster of talent, but what's next for the branded content app

Qyuki got its roster of talent using analytics instead of old fashioned A&R.
Posted: February 21, 2017, 4:16 pm
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Why has Star Plus embraced the purpose-driven branding route?

While several brands discovered a more purposeful approach along the way, Star Plus makes the case for a purpose it's backed for a while being articulated more sharply.
Posted: February 21, 2017, 3:37 pm
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Can getting Chris Gayle on-board help Skore score big?

With cricketer Chris Gayle and technologically superior rubbers, the mass condom brand hopes to penetrate a more affluent segment
Posted: February 15, 2017, 5:20 am
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