Brand Equity-Magazines-The Economic Times
The Economic Times Brand Equity is a weekly colour supplement that appears every Wednesday, which covers marketing, advertising, media and market research.
Weight-loss or gain is a conversation starter with family. Friends still joke about giving her that extra slice of pizza at birthday parties.
Posted: December 7, 2016, 5:20 amRead more
Even the most pessimistic expect the cuts to last for no longer than a quarter. Or two.
Posted: December 7, 2016, 5:19 amRead more
Regional brands aiming to be pan-India players will need deep pockets and plenty of patience to win over consumers, especially in a cash-starved economy.
Posted: December 7, 2016, 5:18 amRead more
For the uninitiated, Stay-On is a power, vitality and stamina capsule brand by Mumbai-based Shree Maruti Herbal that sells over 50,000 capsules every month.
Posted: December 7, 2016, 5:15 amRead more
While HDFC’s association as a financial brand is the best form of artillery for RED to stand out in a cluttered realty listing market, its recommendation engine gives it a technological edge.
Posted: December 7, 2016, 5:14 amRead more
The list represents the Top 10 ads on YouTube in India that recognises the brands that performed best through a combination of popularity and promotion.
Posted: December 7, 2016, 5:13 amRead more
From financial services, customers expect simpler IVR, better experience when they visit branches, and are happiest with services delivered over the internet.
Posted: December 7, 2016, 5:12 amRead more
The use of film songs in India is legion, even as branding experts argue about whether old songs will resonate with a millennial audience.
Posted: December 7, 2016, 5:11 amRead more
In the west and in specific the Mediterranean region, diet has been enriched with cold pressed virgin/extra virgin olive oil which has clinically proven health benefits.
Posted: December 7, 2016, 5:10 amRead more
The new generation Rs 2000 currency note has amazing examples of microprinting, making it almost impossible to reprint the notes.
Posted: December 7, 2016, 5:09 amRead more
Viewing page 1 of 2Next Page