Brand Equity-Magazines-The Economic Times
The Economic Times Brand Equity is a weekly colour supplement that appears every Wednesday, which covers marketing, advertising, media and market research.
The Turkish TV drama wave hit Asia starting with Pakistan and Indonesia when, a few years ago, the leading channel suddenly aired 3 to 4 Turkish series back-to-back in prime time.
Posted: February 22, 2017, 3:24 pmRead more
It may be time to put to rest the myth of media-dark rural India. A perspective from BARC's Partho Dasgupta.
Posted: February 22, 2017, 2:35 pmRead more
Brand Equity caught up with the voice of Donald Trump from the famous 'America First, The Netherlands Second' video which triggered a worldwide sensation.
Posted: February 22, 2017, 2:26 pmRead more
With one of highest number of on-demand video platforms in any global market, players are going OTT to woo Indian viewers.
Posted: February 22, 2017, 5:20 amRead more
Each of its four core members - Tanmay Bhat, Gursimran Khamba, Rohan Joshi, and Ashish Shakya - have built their own clout on social media over the years.
Posted: February 22, 2017, 5:18 amRead more
TVF with their brand of humour are finding a resonance with the younger TG particularly which is pulling out of the prime-time viewership.
Posted: February 22, 2017, 5:17 amRead more
The House Of Originals's Sulagna Chatterjee on why she speaks in defence of the current state of television entertainment.
Posted: February 22, 2017, 5:16 amRead more
Qyuki got its roster of talent using analytics instead of old fashioned A&R.
Posted: February 21, 2017, 4:16 pmRead more
While several brands discovered a more purposeful approach along the way, Star Plus makes the case for a purpose it's backed for a while being articulated more sharply.
Posted: February 21, 2017, 3:37 pmRead more
With cricketer Chris Gayle and technologically superior rubbers, the mass condom brand hopes to penetrate a more affluent segment
Posted: February 15, 2017, 5:20 amRead more
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